2nd Regulatory Relief Released by CA ABC

Updated: Apr 2

We've summarized the basics for you below. You can read the full notice here.


The Department of Alcoholic Beverage Control, in addition to the previously suspended enforcement, is also suspending enforcement of the following legal prohibitions on a temporary basis:


9. Free Delivery

  • Licensees may deliver goods to consumers away from the licensed premises free of charge.

  • This relief does not require any alcohol deliveries to be performed free of charge.


10. Delivery Hours Extended to Midnight

  • Specified licensees (including manufacturers, winegrowers, and wholesalers) may deliver alcoholic beverages to retailers is limited to the hours between midnight and 8 p.m. any day of the week, except on Sunday

  • If a retail licensee has a condition on its license limiting the hours during which it may allow deliveries, such condition remains in full effect


11. Charitable Promotions and Sales

  • Promotional donations in which a manufacturer, wholesaler, or other supplier-type licensee advertises that a portion of the purchase price of the alcoholic beverages will be donated to a specified charitable organization, the Department is

  • Suspending enforcement of the prohibitions against provisions of things of value to retailers Suspending enforcement of the prohibition against the provision of premiums, gifts, or free goods in connection with the sale or marketing of alcoholic beverages (Business and Professions Code Section 25600), subject to the following limitations:

  1. The donation and promotion involve a bona fide charitable organization providing relief related to the COVID-19 pandemic;

  2. The promotion is in connection with the sale of sealed containers and does not encourage or promote the consumption of alcoholic beverages; and

  3. The donation and promotion do not identify, advertise, or otherwise promote or involve any retail licensee.

This is a temporary measure to aid in COVID-19 relief efforts that will remain in effect for any such promotion that concludes no later than June 30, 2020.


12. Distilled Spirits Manufacturers Providing High-Proof Spirits for Disinfection Purposes

  • Allow production of denatured high proof spirits produced by licensed distilled spirits manufacturers (Type 04) and craft distillers (Type 74)

  • Must be produced for use in accordance with guidance from the Food and Drug Administration, which may be found in the FDA’s Policy (PDF).

  • These may be offered free to any person, including retail licensees, but cannot be used to promote the manufacturer’s alcoholic beverage products and cannot be exchanged for an agreement to purchase anything produced or distributed by the manufacturer.


You can see a list of FAQ's related to regulatory relief here

We are creating posts as we receive questions and concerns from our clients. Please email us with your questions, concerns or ideas and we will respond!


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