Generating Revenue during the COVID-19 Crisis

Updated: Apr 2

WAYS YOU CAN CONTINUE TO GENERATE REVENUE With dine-in closed and a stay-home order, food and beverage establishments are losing revenue. The positive, restaurants have been deemed "essential" under the food category, allowing carryout and delivery. Clients have been asking questions for guidance. We've listed the common questions below. Reach out with any questions, and we will strategize and post below.

TO GO. You can offer pick-up or delivery, even if you never have before. Also, if you haven't heard, the CA ABC has granted relief to retail licensees so are able to sell alcohol to go.

See our full post on the California Alcohol Beverage Control Department relief notice.

Pick-up orders can be send through an online ordering system, via phone or email. You can create a smaller, to go specific menu and offer specials.

Online ordering systems. A great option to process orders through your website or phone. You will need someone available to process these orders. Offer pickup or if you have the requirements in place, offer direct delivery service. We've listed the major companies below:

toast - Contact for price quote. #RallyforReestaurants campaign. ChowNow - No commission fees. Flat rate monthly, annual or 2-year plans. MENUDRIVE No commission fees. Flat rate monthly or annual plans.


Delivery orders can be done through a 3rd party delivery service or in-house.

See our post on promotion and marketing ideas.

3rd party delivery - You can implement immediately. We've listed the top four services below. Many restaurants are signed up for all the 3rd party delivery services.

DoorDash - Free sign up through the end of April. Waived commission for 30 days for new restaurants. No commissions as well as possible eligibility for other cost reductions to existing members. 100k+ restaurants given free access to DashPass (free delivery for customers).

GRUBHUB - Waived delivery fees. Suspend commission. Postmates Uber Eats - Waived delivery fees. Same-day payouts to restaurants who request it.


E-GIFT CARDS. You can offer e-gift cards. You can process these manually or sign up with a platform using an app or a POS system. See our marketing post for promotion ideas.

Via an App - Giftfly, GiftUp, Yiftee, and Givex

Via a POS System Square, Shopify, Clover, Toast

Q&A's

Can't afford full kitchen staff during normal hours. During this time, our restaurant clients who rely mainly on a in-dining model have taken a hit in business. These are the same clients, who are unable to afford a full kitchen staff and to operate from morning until evening.

  • Temporarily shorten your hours. If you are normally open for breakfast, dinner and lunch, shorten your open hours. Depending on the type of food you offer, you may choose to be open for only one or more of these mealtimes.

  • Create a smaller menu. This will allow your restaurant to work with a smaller kitchen crew. Choose items that do not require multiple staff members to make (prep to finish). Other things to keep in mind are your most popular items, your most profitable items, as well as menu items that you have (and will continue to have) the ingredients to produce.


What else can I do? We have created a post with some ideas about marketing to help with sales, specific to this time. Check out the marketing ideas you can implement.

HELP ME! If you need help implementing any programs or initiatives, including signing up, analytics, social media, internal or external communications, graphic design for e-gift cards, new menus, flyers etc. we are equipped to help.

We are creating posts as we receive questions and concerns from our clients. Please email us with your questions, concerns or ideas and we will respond!

#smallbusiness #smallbusinesshelp #smallbusinessfinances #COVID-19 #coronavirus