About Us
Unleash Your Full Business Potential
Swift Optimization was founded to help business owners unleash the full potential of their businesses. Consultations are a partnership founded on trust and cooperation between us and our clients. We look to motivate, support, and guide business' to the revenue, growth, and product or service goals they've always aspired to. We understand modern struggles and the value of entrepreneurs so we are doing all we can to help to make sure businesses of all sizes not only survive in any economy but thrive. Our founder spent years working for large financial and marketing corporations, all the while creating a better way of doing things, and more streamlined and efficient processes. Her vision to see gaps and room for error and improvement started to carry over into her personal life in her children's schools, teams and clubs. From there what started as a hobby and free advice to friends and family became a word-of-mouth business to others. Some with ideas of a company start-up, and others decades into a company they've owned.
Meet the Team
CEO & Jill of All Trades
Sarah Swift-Farrow
Sarah has 20 years of business experience working in finance, marketing, compliance, operations, human resources, accounting, process improvement, email campaigns, user experience, photography, videography, and copywriting.
Risk Analysis & Insurance Guru
Josh Farrow
As an independent broker, Josh accesses numerous carriers to provide businesses with comprehensive risk management solutions and cost-saving insurance premiums. He specializes in all forms of commercial insurance, including liability, property, workers' compensation, auto, international, and professional liability.
Data Guru
Joy Jennings
Joy is a seasoned professional with 20 years of business experience in data management, project management, compliance, operations, and data visualization. Her extensive expertise spans various aspects of business operations.
Marketing Guru
Jennifer Carey
Jennifer is a results-driven digital marketing expert with over 15 years of experience in crafting and executing robust marketing strategies. She excels in CRM marketing, marketing platform migrations (including SFMC and Adobe), and leveraging data-driven insights for impactful decision-making. Jennifer is certified in Salesforce Marketing Cloud and proficient in tools such as Adobe Experience Cloud, Tableau, Litmus, Pardot, and Adobe Creative Suite.
Finance Guru
Jacqueline McDonald
Jacqueline brings extensive experience in financial management, education administration, and leadership roles. With a background in accounting and a proven track record of implementing sound fiscal practices, she excels in budget development, financial reporting, and operational planning.
Project Manager
Cindy Swift
Cindy has done extensive work in law firms across the country, she has worked for the department of defense, department of Navy, and has experience in private education, as well as commercial airlines. Cindy swift is an all round jack of all trades when it comes to business.
Research Specialist
Titan Mellor
Titan is a dynamic professional with four years of invaluable experience across various domains. His expertise spans customer service, user experience, and market research, reflecting his commitment to understanding and meeting client needs. Titan's educational background includes intensive studies in business and leadership within business incubation programs, equipping him with strategic insights and innovative thinking.
Project Assistant
Zyah Newsome
Zyah holds a Master’s in Criminal Justice/Law Enforcement Administration and a Bachelor’s in Criminalistics and Criminal Science. She excels in data analysis, trend identification, and strategy implementation within law enforcement and criminal justice systems. Additionally, she has proven expertise in DoD housing placement and management.
Communications Guru
Samantha Landeros
Samantha Landeros holds an Associate of Arts and a Bachelor of Science in Psychology, along with a Master of Science in Applied Behavior Analysis. She has a versatile skill set that includes project management, client coordination, and DoD housing placement.
Accounting Guru
John Miller
John is a veteran with diverse expertise, holds an Associate of Science in Accounting and Business Management, with additional education in Finance from Grand Canyon University. He excels as an Assistant Bookkeeper and Aviation Mechanic, demonstrating proficiency in financial management and aircraft maintenance.